Blue World, Inc. is a privately held Delaware corporation with offices located at 90 Broad Street, New York, New York 10004. Blue World specializes in data collection and analysis and marketing, specifically for the food and food services industries.
Blue World is comprised of four main lines of business:
Data collection and analysis - Blue World collects data from the wholesalers of major manufacturers on a monthly basis. This data is scrubbed and placed into our proprietary software, Vend-TrackTM for analysis and reporting. Subscribers to Vend-TrackTM access their sales data via the Internet from anywhere worldwide. Vend-TrackTM can be pre-set to generate sales reports, warn of sales events and spot trends within a given quarter.
Fulfillment - Fulfillment, as it is known in the industry, is the management and oversight of promotional programs, sweepstakes, product give-aways, and product rebate programs.
Marketing - Blue World provides marketing services for many of its clients. Blue World spends time with each customer to review sales data and develop effective marketing campaigns resulting in increased sale.
Internet communities - Blue World owns and operates three industry specific websites for various channels within the foodservice industry. These websites allow Blue World to maintain close contacts within those channels. Each website maintains its own permission e-mail list so that Blue World can quickly communicate with industry participants.
