Blue World, Inc., a privately held Delaware corporation with offices located at 90 Broad Street, New York, New York, is a service company specializing in data collection and analysis, fulfillment and marketing services, specifically for the food, beverages and food services industries. It has an impressive client base that does business in a wide range of food and beverage related markets. Founded in 2000, Blue World has experienced astounding growth by focusing on the latest technology and exemplary service to its customers.

Blue World collects weekly sales data nationwide from distributors of major manufacturers. The data is scrubbed and placed in Blue World's proprietary software, Vend-Track^TM for analysis and reporting to the field. Subscribers of Vend-Track^TM can access their sales data online from anywhere in the world. Vend-Track^TM can be further enhanced using other Blue World software components to manage pre-booking of future sales and monitor and manage trade programs to create more efficient sales and marketing function for its clients.

Blue World provides marketing services based upon sales data and its knowledge of distribution channels. In addition, Blue World performs fulfillment services for sweepstakes and payment services for rebate and commissions payment to a wide range of customers.

Blue World's online communities are provided at no cost to its users thereby enhancing the communication between participants and suppliers within distribution channels. Blue World has created online communities for convenience store, school food, and vending channels. In addition, it builds and hosts channel specific websites for many industry players.